Alan Rogers Travel Group

Company

Experts in camping and caravanning since 1968, the Alan Rogers Travel Group offer premium camping and caravan holidays in Europe and the UK as well as quality independent guides.

Situation

"As Sage 300 users we have an integrated solution that offers the required tools for our Finance and also our Sales and Marketing functions in the form of Sage CRM. After some challenges with our previous Sage Business Partner we engaged with Acuity to provide our ongoing Sage support from 2011. The Group was then acquired by The Caravan Club in October 2012" explained Managing Director, Cornel Straver. "As part of our integration into the Caravan club the expectations from the Sales & Marketing function were increased and we felt the need to re-implement the Sage CRM product to suit our newly defined business processes."

Solution

As part of this project Acuity have provided a broad knowledge base of professionals who have delivered on time and on budget. "We have gone live to the new and improved Sage CRM system. From my side I have not experienced such a smooth Go Live, almost to say relaxed" said Rob Fearn, IT Project Manager.

Cornel continued "the team had trust and confidence in the solution, the new version is now mapped to their sales process, allowing them to work more efficiently and the reporting output using the Sage Business Intelligence module allows us to really push forward using real-time analysis."

Industry

Leisure

Software

Sage 300 & CRM