Data moves through the world in numerous forms. In the most basic form data is all around us from the flora and the fauna to simple conversation. This information is passed on through word of mouth. Historically speaking this mass of data has passed down through generations, creating and building cultures.
Said data continuously transmogrifies, adapts, and is interpreted or misinterpreted. Improvements to the data are added over time and we have arrived in what is the most civilised society in our tumultuous history.